July Jones is on monitor to change into Slovenia’s No. 1 popstar. Jones’ native nation occupies a small nook of Japanese Europe; it’s greatest identified for its dramatic surroundings and for having a number of the greatest ski resorts in Europe. Whereas Slovenia is actually a fascinating place to reside, it’s worlds away from the mainstream music business. “The identify of my first album, ‘Foolish Little Dream,’ comes from being an immigrant and having this dream of changing into an artist,” Jones says. “I grew up in Japanese Europe and whenever you develop up in a rustic that doesn’t actually matter to the world, it’s actually laborious to consider in your self. There’s no marketplace for you and nobody to signify you. The one individual we’ve is Melania Trump, who’s very a lot a stereotype of Japanese European ladies. I wished the title to say that I had this dream that was foolish, however now it’s a actuality.”
Slovenia might not be identified for pop music but, however Jones is actively working to vary that. She got here to the US when she was 16 together with her coronary heart set on changing into a jazz singer, hoping to emulate the likes of Aretha Franklin and Etta James. “I by no means considered myself as a pop artist,” she says. “I obtained a scholarship on the Berklee School of Music and I used to be supposed to check jazz for 5 years, however then I spotted I didn’t wish to be 24 and graduating from jazz faculty. So I declined the scholarship and moved to London since you didn’t want a visa on the time. [London] is an incredible hub of all of those worldwide artists and I believed, ‘What an awesome metropolis to be in.’ It’s formed me so much.”
Songwriting allowed Jones to get her foot within the door of the notoriously troublesome business, and she or he was in a position to excel early on, writing songs for Eurovision and Ok-pop supergroup BTS. “If I write for an artist, it begins with attending to know them and it’s very intense as a result of they need to let you know their private points even when they don’t know you,” Jones says. “It’s like having remedy with a stranger on daily basis. I particularly love writing with ladies as a result of I really feel like they’ve so many tales and it’s lovely to deliver an emotion out of somebody. Then to place out that music, it’s simply magic.”
With regards to writing her personal music, Jones takes a unique method. She tends to be a lot pickier and goes a extra direct route when crafting her lyrics. She’s not your typical pop artist, preferring to emulate the flowery storytelling kinds of Kanye West and Kendrick Lamar. “Foolish Little Dream” is not only her debut album, it’s the primary installment of a deliberate three-part collection. “During the last couple of years I’ve devoted myself to this undertaking,” Jones says. “The primary half is the start of ‘Foolish Little Dream’ and it’s an introduction to the music I make. The second and third components might be 17 songs all collectively, which is quite a bit. It’s actually thrilling as a result of I lastly get to introduce the world to what I’ve been making an attempt to write down for therefore lengthy.”
Jones begins off “Foolish Little Dream” with the only “Butterflies,” the spark to this complete undertaking that she wrote in 2018. There’s additionally “Aladdin,” which had its personal second on TikTok, and “Air,” which depends extra on melody and brings a deeper emotion to the album. Then, we’ve “Women Can Do Something,” her anthem to the ladies of Slovenia.
“I wrote ‘Women Can Do Something’ to signify Slovenia in Eurovision and I feel it’s an awesome music to indicate what I consider the fashionable girl,” Jones says. “My pal, who I wrote for in Eurovision final 12 months, was like, ‘You need to do that for your self and we have to present this sort of illustration in our nation.’ I’m so grateful that a variety of ladies can relate to it and it bluntly says so much about being an immigrant girl. It encourages ladies to go for it, be true to themselves and reside the best way you wish to—particularly should you’re from a conservative nation.”
Jones’ profession should be in its infancy, however her fanbase is already trip or die. Even earlier than her debut album was launched, there have been July Jones tattoos popping up. “I signal folks’s boobs on tour, it’s my factor,” Jones says. “Now folks have began to get it tattooed and that feels so cool. I by no means imagined somebody eager to have my signature on their physique, particularly on their boobs as a result of that’s actually in your face. My associate additionally has my signature on their ass.”
In simply a short while, Jones has confirmed that you probably have the expertise and the work ethic you may make your foolish little dream come true, even should you’re from a rustic that “doesn’t matter” within the eyes of the music business. In doing so, she’s opened the door for others, and there’s no going again.