Once I was three years outdated, I went on a visit to Australia with my dad and mom. We had been using on a practice en path to Canberra from Sydney once I, a tow-headed and precocious teenager, circled to face the folks sitting behind us.
“Hello! My identify is Charlie. What’s your favourite beer? Mine’s Pabst Blue Ribbon!”
My mom instantly turned brilliant purple (coincidentally it was the identical shade because the diagonal stripe discovered on the long-lasting PBR can) and stared daggers at my father. Maybe instructing me to fetch beers wasn’t the neatest concept my dad ever had. Letting me take a tiny sip now and again was in all probability an excellent worse concept, however the injury was carried out. I used to be a globe-trotting teenager who already had a lifelong love affair with Pabst Blue Ribbon beer.
Through the years my love has solely grown fonder. I hugged a number of folks whereas on a brewery tour. I cried once I visited the Pabst Mansion. I’ve used the tackle discovered on the facet of the can—PO Field 739, Milwaukee, Wisconsin 53201—each time I’ve stuffed out a bank card utility solely for the free swag. One factor I have not carried out is get a PBR tattoo and now I remorse that considerably.
This Saturday is Nationwide Tattoo Day and Pabst desires to share the love with their many devoted followers who’ve determined to put on their love of PBR on their pores and skin for the remainder of their lives. In case you have a PBR tattoo put up it on social media this Saturday with the tag #PBRTattoo and when you’re one of many first 250 folks to do that you will be getting one in all these candy shirts.
Designed by Lisa Champ, the shirt pays homage to my two favourite issues—old fashioned tattoo artwork and PBR. Champ, a finalist for the 2020 PBR Artwork Can Contest, is a New York Metropolis-based designer and illustrator who clearly shares a love of tattoos and PBR.
So when you’ve got a killer PBR tattoo like those discovered within the gallery beneath, share it with the world, tag it #PBRTattoo and you could find yourself with this killer shirt. If you do not have a PBR tattoo, cease being a coward and go get one! So crack open a can of the beer that blew everyone away on the 1893 World’s Honest in Chicago and revel in these blue-ribbon worthy PBR tattoos!
